On having benchmarks

Benchmark: A point of reference for a measurement (Wikipedia)

The more time I spend working in marketing, the more time I spend thinking about benchmarks in everyday life. I know this may sound strange at first, and may not apply to all aspects of life, but give it some thought. For things like jobs/employers, teams, friends, lifestyles, relationships - there should be enough points of reference out there to pick from. And if not, then set new benchmarks :-) What do you think, am I making any sense? Life is about making choices, so it would help to have some benchmarks in order to make the right choices for yourself...

P.S. Other recent (random) applications:

Friend: "That guy's really cute". Carissa: "That depends on your benchmark"

Carissa: "I think the job interview went rather well.....but I don't know the recruiter's benchmark"

P.P.S. Is my mind getting corrupted?